Privacy Policy

This Privacy Policy explains how CTRentalCenter.com (“CT Rental Center,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit or use our website located at CTRentalCenter.com (the “Site”) and any related services, forms, or communications (collectively, the “Services”).

1) Who We Are

Controller/Business: CT Rental Center
Website: CTRentalCenter.com
Contact: Click Here
Mailing Address: 30 deKoven Drive, Middletown, CT 06457

2) Information We Collect

A. Information You Provide Directly

We collect information you choose to provide, for example when you:

• Request a quote or reservation
• Submit a contact form or request information
• Call, email, or text us

Depending on how you interact with us, this may include:

• Identifiers and contact details (name, email address, phone number, mailing address)
• Rental details and preferences (items requested, dates, delivery/pickup info, job site/event location)
• Any information you include in messages or uploads

B. Information Collected Automatically

When you use the Site, we (and our service providers) may automatically collect information such as:

• Device and connection information (IP address, browser type, device identifiers)
• Usage data (pages viewed, links clicked, time spent, referring/exit pages)
• Approximate location (derived from IP address)
• Cookie and similar technology data (see “Cookies & Tracking” below)

C. Information from Third Parties

We may receive information about you from third parties, such as:

• Advertising/analytics partners (e.g., performance data about ads)

3) How We Use Information

We use information we collect to:

• Provide, operate, and improve the Services
• Respond to inquiries, requests, and customer support needs
• Prepare quotes, coordinate rentals, delivery/pickup, and service logistics
• Send administrative messages (confirmations, updates, service notices)
• Monitor and analyze usage and performance of the Site
• Personalize content and measure advertising effectiveness
• Comply with legal obligations and enforce our terms

4) Legal Bases (If Applicable)

Where required by law, we rely on one or more of the following legal bases to process personal information: (a) to perform a contract or provide requested services, (b) legitimate interests (such as improving and securing our Services), (c) your consent (such as certain cookies or marketing, where required), and/or (d) compliance with legal obligations.

5) Cookies & Tracking Technologies

We use cookies and similar technologies (e.g., pixels, tags, and local storage) to operate the Site, understand usage, and measure marketing performance. Cookies may be set by us (“first-party cookies”) or by third parties (“third-party cookies”).

Types of Cookies We May Use

• Essential cookies – required for basic site functionality and security.
• Analytics cookies – help us understand how visitors use the Site.
• Advertising cookies – used to deliver and measure ads and remarketing (if enabled).
• Preference cookies – remember settings and choices.

Your Choices

• You can adjust browser settings to block or delete cookies. Some features may not work properly if you do.
• If we use a cookie banner/consent tool, you can manage preferences there (where required by law).
• You may be able to opt out of certain interest-based advertising via industry tools (availability varies by region).

6) Sharing & Disclosures

We may share information in the following circumstances:

A. Service Providers

We may share information with vendors who help us run our business and the Site (e.g., hosting, analytics, customer relationship management, scheduling, communications, payment processing, fraud prevention).

B. Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction, subject to applicable law.

C. Legal & Safety

We may disclose information if required by law or if we believe disclosure is necessary to protect rights, safety, prevent fraud, or respond to lawful requests.

D. With Your Direction

We may share information when you ask us to (for example, sharing details with a venue/site contact you identify).

7) Communications & Marketing

If you provide your contact information, we may contact you about your inquiry, quote, reservation, or service updates. If you opt in to marketing messages (where offered), you can opt out at any time:

• Email: use the “unsubscribe” link (if present) or contact us 
• SMS (if offered): reply STOP or follow opt-out instructions in the message

SMS note: Message and data rates may apply. Message frequency varies. Consent is not a condition of purchase.

8) Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and why we collected it.

9) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system can be guaranteed 100% secure, and we cannot guarantee absolute security.

10) Children’s Privacy

The Site is not intended for children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us and we will take appropriate steps.

11) Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, such as the right to request access, correction, deletion, or portability, and to opt out of certain processing.

A. U.S. State Privacy Rights (If Applicable)

If you are a resident of certain U.S. states (e.g., California and others), you may have additional rights. Where applicable, you may be able to:

• Request details about the personal information we collect, use, and disclose
• Request deletion of personal information (subject to exceptions)
• Opt out of “targeted advertising” / sharing for cross-context behavioral advertising (where applicable)
• Limit the use of certain sensitive information (where applicable)
• Not be discriminated against for exercising your rights

To exercise your rights: email us at [email protected]. We may need to verify your identity before fulfilling certain requests.

B. “Do Not Sell or Share” Notice (If Applicable)

We do not sell personal information for money. However, some privacy laws define certain advertising/analytics disclosures as “selling” or “sharing.” If we engage in those practices, you may have the right to opt out. You can request an opt-out by contacting us at [email protected].

C. Global Privacy Control (If Applicable)

Some browsers offer a “Global Privacy Control” (GPC) signal. Where required, we will treat GPC as a valid opt-out of certain tracking.

12) International Visitors

If you access the Site from outside the United States, you understand that information may be processed and stored in the United States and other jurisdictions where our service providers operate. These jurisdictions may have different data protection laws than your location.

13) Third-Party Links

The Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

14) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Your continued use of the Site after changes become effective means you accept the revised policy.

15) Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us.